Ben Appleyard
I’m passionate about combining meticulous design with intelligent technology. More about me →
Leading the redesign of Ladbrokes.
I'm currently leading a redesign of the Ladbrokes sportsbook. We're also modernising the UI of the platform across multiple verticals, including gaming and onboarding. GGR has gone up 4% in the month since release.
Capte: my personal language learning tool.
As an avid language learner, I've set up a tool which allows me to take control of my learning. I choose the content, I honestly assess my performance and I obtain a clear picture of what I still need to learn. Skeuomorphic leaning, with no gimmicks or gamification.
Personalising Bwin.
Building personalisation and customisation into the sportsbook experience, creating a malleable, tailored product. DATA POINT
Ramblin' man.
Every now and again I write about my observations and experiences.