Competitive Analysis
Ben
UX designer
Zakki #ForYou
*This project is ongoing - I'll add more details each time there is an update*
Who are they?
ZAKKI #ForYou is a responsive online crowd-sharing platform that is focused on helping build inclusive communities in Indonesia.
Why ZAKKI?
I enjoy working for charities, and this was a chance to gain an insight into an entirely new market/culture. A lot of crowd-sharing sites out there are (in my opinion) not particularly well designed in terms of being able to navigate the site and secure the item you want, so I felt that this project would represent an interesting challenge.
The project:
I signed up to work collaboratively on this project, working alongside 4 other UX/UI designers, a product manager, and later down the line with developers. We are creating this platform from scratch. ZAKKI had identified that this was an area of need in Indonesia, so the initial stages revolved around defining what the product was actually going to be.
To achieve this we looked at various other crowd-sharing platforms to get a sense of what is already out there, as well as creating a survey to be sent round Indonesia to understand who the potential users of a crowd-sharing platform would be.
Research
Considering we were starting from scratch we agreed that it would be useful to see how other crowd-sharing sites are designed.
Here you can see an example of where I've analysed Facebook's 'free stuff' page. The goal was to pick up some tips on how best to display items.
I analysed 7 crowd-sharing websites in total, and decided to look across different cultures. As this is an Indonesian platform, I didn't want to look at solely UK sites.
Conclusions
We gathered some useful insights from looking at other websites; it allowed for a general conversation on what features we had recognised that worked well, and how they were implemented.
Collectively, we created a Miro board of features that we believed we could create for our platform. This was then referred to the developers, to ensure that they were able to implement what we had chosen. We voted on which ones worked best, then came to an agreement on which features should be certainties and which were merely 'maybes'.
Feature voting
User Flow
With inspiration taken from other sites and a rough idea of what features we wanted to have, we knew that we needed to map out how users would actually navigate the platform. This was the essential next step before we could start to 'design'.
To cover all bases, we had to create a flow for users who were looking to list an item on the platform, and one for users looking to obtain an item.
Below is the full flow, factoring in every scenario (by our reckoning) that a user might encounter.
User Flow (Complicated, I know!)
My moodboard
Branding
With the flow in tact (albeit pretty complicated) we moved onto a branding session. Typically I would address this after starting the wireframes, but we all agreed that as we were working in different time zones at different speeds, it might be beneficial to have a very general conversation about the brand first. A brainstorming workshop where we created moodboards and gained some ideas on imagery, colours, typefaces, illustrations etc. might spark some imagination.
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